ATLANTIC CITY, NJ – AGS’ popular Rakin’ Bacon Sahara® slot game made its New Jersey debut in an exclusive simultaneous omnichannel launch, in-person at the Hard Rock Hotel & Casino Atlantic City and online at Hard Rock Bet. The launch was held on Friday, July 19 with an invite-only cocktail hour featuring pig-themed food and drinks followed by a ribbon-cutting ceremony on the casino floor.
The launch marked Hard Rock’s first-ever joint omnichannel launch of a slot simultaneously online and in-person in New Jersey, and included exclusivity for Rakin’ Bacon Sahara. During Hard Rock’s New Jersey exclusivity, Hard Rock Bet will hold various promotions for players, while Hard Rock Hotel & Casino Atlantic City will host weekly Happy Hours and events with pig-themed drink specials.
Rakin’ Bacon Sahara is a brand extension of the player-favorite game Rakin’ Bacon!® and features the popular Cornsquealius pig ruling the great pyramids with expanding reels, an exciting pick bonus, and four jackpots. Hard Rock Bet also has the original Rakin’ Bacon! game as well as Rakin’ Bacon Odyssey® among the over 1,900 slot titles in its New Jersey online casino.
“This exclusive omnichannel experience is exactly what we envisioned when we launched Hard Rock Bet in New Jersey last year, and we’re thrilled to be celebrating with our great partners in Atlantic City,” said Grant Williams, Hard Rock Digital’s SVP of Casino. “AGS games - including the recent launch of our bespoke online slot collaboration, Hard Rockin’ Reels - have been extremely popular on Hard Rock Bet, and we know our players are going to love this newest addition of Rakin’ Bacon Sahara.”
“Hard Rock Atlantic City welcomes AGS’ Rakin’ Bacon Sahara to our exciting casino where all the latest and most popular games are offered among our 2,425 slot machines. We know our slot customers will love this new game, whether they play at our casino or online at Hard Rock Bet. We are proud to be a leader in the industry offering the most innovative gaming technology and look forward to the rollout of Rakin’ Bacon Sahara," stated George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City.
“This partnership demonstrates AGS' strength in executing major strategic initiatives and underscores our commitment to delivering superior gaming experiences," said Zoe Ebling, AGS Vice President of Interactive. "Following our successful bespoke game 'Hard Rockin' Reels,' this omnichannel launch further cements our robust partnership with Hard Rock, setting new industry standards and showcasing our innovation and quality.”
With 4.9 stars in the App Store and 4.7 stars in the Google Play Store, Hard Rock Bet is among the highest rated real money gaming apps in the market. Hard Rock Bet launched its proprietary integrated online casino and sportsbook in New Jersey in August 2023, and also operates a sports betting only experience in Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia. Hard Rock Bet is available for download via iOS and Android, and can also be played on desktop via HardRock.bet.
Players can follow Rakin’ Bacon and the adventures of its lovable pig on Instagram and TikTok at @rakin.bacon.
About Hard Rock Digital
Hard Rock Digital is the exclusive Hard Rock International and Seminole Gaming vehicle for interactive gaming and sports betting on a global basis. Known the world over for its famous cafes, casinos, hotels, and music memorabilia collection, Hard Rock’s legendary hospitality and entertainment serves as our foundation as we build the future of sports betting and internet gaming. Headquartered in Hollywood, Florida, and with offices in Austin, Texas, Atlantic City, New Jersey, and Toronto, Ontario, Hard Rock Digital is dedicated to creating the best place to play for sports fans and mobile gamers everywhere.
Join us by visiting HardRock.bet and following @HardRockBet on social media for the latest betting action. For news, visit HardRockDigital.com or follow @HardRockDigital on Twitter.
AGS is a global company focused on creating a diverse mix of entertaining gaming experiences for every kind of player. Our roots are firmly planted in the Class II Native American gaming market, and our customer-centric culture and growth have helped us branch out to become a leading all-inclusive commercial gaming supplier. Powered by high-performing Class II and Class III slot products, an expansive table products portfolio, real-money gaming platforms and content, highly rated social casino solutions for operators and players, and best-in-class service, we offer an unmatched value proposition for our casino partners. Learn more at www.playags.com.
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